Crorey Creations is a family owned company from Clinton Township and it all started with a grandfather learning to make friendship bracelets with his granddaughters. Struggling with tangled threads, pins, and tape he thought, “There has got to be a better way.” So as any great inventor would do, he made one! Crorey Creations launched the My Friendship Bracelet Maker at the NYC Toy Fair in 2010. Within a year this family company had national distribution at Michaels, Hobby Lobby, Costco...among many other regional/specialty retailers. They’ve even been featured on E! News, the Today Show, and The View!
The holiday season marks four years in business and over a million products sold globally. With an ever-expanding line of craft kits, Crorey Creations now has over 15 skus and has some of their biggest news yet. The ultimate goal has always been a national retail chain devoted to shopping, creativity, and birthday parties, similar to the successful Build-a-Bear concept. Their dream is now becoming a reality as they will be opening the ultimate 3-in-1 craft destination for kids, tweens, and teens in Partridge Creek! Drawing on Detroit’s talented interior designers, merchandisers, and more, this Michigan family is getting help from those right in their backyard! And with Black Friday and Small Business Saturday right around the corner timing couldn’t be better!
Crorey Creation’s philosophy to keep it simple inspired the 3 steps of their 3 stop shop. Step 1, The Friendship Factory will include a retail section when you enter the store where you can pick from award winning craft kits from Crorey Creations line, and even get them pre-wrapped for the holidays! Step 2, staying true to the brand this destination includes a craft studio where kids and teens can pick out their favorite friendship bracelet or craft patterns and learn how to create them right on the spot with The Friendship Factory’s craft experts! Similar to the Pinterest craze, crafters will have endless projects and ideas to create. The excitement doesn’t end there...step 3, The Friendship Factory has a VIP Lounge for birthday parties, friendship seminars and mother daughter events. Getting the VIP treatment a birthday girl can come in and plan her party from top to bottom with everything she wants…down to the colors, games, crafts, and activities, it is all about her! Additionally, the shop will include glitter tattoos, photo booth and candy shop!
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